Using Reels For Your Business
Written by Noyonika Sircar
Ever since the reels feature dropped on Instagram, there has been a seismic shift in the visual palette of Instagram. The launch has escalated the businesses on Instagram boosting multiple ways of engagement. After merging with their latest shop feature, reels are the new tool for business. Reels have emerged as a major success in the realm of advertising for brands as Instagram breaks this down to a simpler form, casting it as a valuable source of advertising.
Realizing the wealth of reels, BMG takes you through five ways that will help you leverage your business on Instagram’s Reels:
Pro tips before you commence your visual-friendly business
- Practise a few times before publishing
- Don't forget the mood board of your brand
- Use Instagram’s tutorials to use reels
1. Show all your products
Breaking the static barrier of pictures, the reels feature gives a 360-degree coverage of displaying your product. This is the ideal time to emphasize the best features of your products. For service-based businesses, this is the time to push your best services, with testimonials and reviews.
Bonus tip for both: start a narrative here, make sure that your brand or service builds anticipation for your next post.
2. Repurpose your content for making it educative
Make use of reels to share information about your product or your service. There are multiple creative visual ways to tell about your product, but you must decide which best suits your brand image. For services, a series of Q&A can be a good starting point to tell more about your exceptional service. Adding the recently posted reel to your story also instantly spills out a lot of details about your product and keeps the thrill before it is launched.
Bonus tip: Post the reel about your product 2-3 days before you launch the product. String the expectation with regular stories and then drop the reel before the products steps in.
3. Start a challenge
Challenges are most underutilized by brands. Regular challenges keep a steady flow of the quality features of the brand as well as a plugin the demands of the customers for more. The challenges are an effective way to tap the popularity and understand the impact of the brand/service on the consumer.
Bonus tip: Start with weekly challenges endorsing one service of your product!
4. Partner with influencers who suit your brand
Previously, we have already told you how micro-influencers are any ways to bring on board two platforms together and leveraging each other. Influencers who have a consistent audience and a following will definitely bring you a set of loyal followers, once the influencer associates with your brand. Reels showing the influencer using the product or talking about the service will genuinely foster faith in your audience and will make them want to buy your product. Instagram is well equipped with a bundle of features to run, all you need to do is pick the right face to represent your brand.
Bonus tip: See if influencers follow your brand already and ask them if they relate to your brand.
5. Make it personal
Everyone taps ahead if it is a paid promotion but pauses when they see someone give personal feedback about the product. This reel section can be tapped for adding more and more personal ways of talking about your product/service. This is also the ideal fit to share a meaningful message, to end on a positive mark about your brand.
Alternative ways to make this space extensively personal will be to make it fun. Share behind the scenes of your product, or a brainstorming session with your team, open to discussion monologues, or even bloopers!
