Easy Ways For Crafting A Serious Visual Business For Your Brand
By Noyonika Sircar
The presence of a strong visual identity leaves behind a favourable image of the brand. It stains our minds and instantly evokes a nausea of the brands’ identity. Redesigning and enriching the experience of shopping, the aesthetics shape the visual identity of the brand and tell a story, stirring more and more interactions to grow your community. Understanding the future of businesses that are dramatically changing overnight with the pandemic, BMG shares a few handy ways to stimulate more visual engagement for your company.
Protips before you start
1) Chart a plan; step by step for your brand (identify target audience, the core values of your company, or even take a poll)
2) Start by asking yourself this question: what do you feel about your brand?
1. Basics First
The pictures and the font are the fundamentals of an aesthetic template. Recoil and think what aesthetic best identifies with your brand image and tells your tale, what do you want them to listen to? The best way will be to browse through your inspirations and curate a mood board. After collecting all the ideas and some thinking, you will get a fresh perspective on your aesthetic template.Apps such as Pinterest,which will help you reach closer.The moodboard encompasses not only the colours and the font, but the texture, the first words anyone can think of after looking at the image and is a typical visual representation of your company. To find out more about how to use Pinterest, read this article.
Protip: Use a colour palette that directly relates to your product, example if you are selling wooden furnitures, earthly tones will look perfect. If you are selling products for gardening or plants, meddle with the shades of green. Quite simple, isn't it ?
2. Consistency and Only more Consistency
Be it Instagram or Pinterest, consistency is the only key to soaring rise in visibility of your brand. To keep this consistency relevant visually, think more about your instagram stories after establishing your feed. The stories and feed together add to the cohesiveness of the brand on Instagram. Select the filter, the colour palette, the font, and keep them as an integrated element of your brand identity. Use simple drawing tools, use presets, use Adobe Lightroom, and the brand colours that you associate the most. The best and the most consistent tone of stories always leave a mark for the viewers when they swipe past a million stories on a regular basis.
Protip: Try to customise the experience for your customers by adding personalised aesthetics for frequent shoppers. This evokes a feeling of trust that makes them feel like a part of your community. You may also think of interesting GIFs for some more drama.
3. Quality Pictures
The pictures are the arena of creativity and attention. The pictures bring in a dose of refreshment and affect the rate of viewers massively. The best way to go ahead is to enable the grid setting if you are using your phone to click pictures, following the rule of thirds.The lines perfectly allow you to choose the right angle and position your aesthetic setup. The second most important thing to remember is to look into the frame of the picture. The frame balances the whole creative noise in the picture, so be prepared with a frame that creates a story with your subject or your product.Another tip will be to have a predetermined set of colors that are in tune with the natural color palette.Use lightroom and photoshop for interesting colours presets, to adhere to a pattern for editing, instead of fiddling and discovering new options.
Protip: Spend more time planning the feed. Editing and taking pictures are decided once you have a clear idea of how your feed wants to look like before pouring in content. This is the most mind boggling task, but no worries, BMG will guide you through.
4. Rule of odds - Balancing the elements
If you ever wonder what the ‘visual weight’ means, this is where you stop. Organisation, symmetry and the whole aesthetic composition of the picture is directly reflected in the placement of things,the background used and the area of significance. Occasionally, decluttering of the instagram feed is the most effective way to launch new products, to set the tone of the new aesthetic,within the pre existing aesthetic. Human eyes tend to ignore busy spaces, so holding the door of attention,will be cleansing.Hence, balancing the visual weight will set your brand apart, by making it unique.
Protip: Lately the ideal way for an appealing aesthetic will be to schedule; schedule the launch, the aesthetic planner, the posts, the stories, the live, the preview of upcoming events, everything. The new visitors who browse through your profile will easily turn to a loyal set of customers and your community as soon as they know what they can expect and also are in anticipation for more. BMG exactly understands this gap and is happy to delve into your world of crafting to give your brand a visual voice and let it stand out.
Still confused? Get a look at some of the works done by BMG for our clients
