Your Guide For Running Ads
Written by Trinity Duong
Last Monday, the topic of audience growth through Pinterest was at the forefront of our minds and I touched gently on the pros and cons of running an ad in a space that is so utilized by a wide variety of people. So how do you gain the most traction when applying to run an ad?
There is huge importance in narrowing down your audience and creating a specifically targeted ad. Because the internet is so vast and many social media applications have millions upon millions of users a generalization and narrowed audience will help immensely. Not only this but it will fish out people who are keener to purchase your services or products.
The first step is identifying your audience because this will help you narrow down your age range. By determining whether your brand or company is more family-oriented or teenage-based, you can get an extremely good glance at what age your audience participates in. It’s also good to extend the age by a few years to not miss out on a few people that are attempting to hold onto their youth or people that have old souls.
The second step is identifying the locations you want to target. Oftentimes people that seek richer clients will choose a variety of major cities or even smaller cities with a dense and rich population such as Malibu in California. The specificities of location will encourage people who see the ad to feel an inclination to buy and because of their economic background, they’ll be able to afford a lot of what’s being sold. However, location can also help through the demand for certain products due to turbulence or current issues, and promoting it to certain households affected can make your product incredibly successful.
Thirdly, it’s also very important to merge the identification of your audience with the identification of your locations because they can offer very valuable insight into how to sell. For example, they can show you outliers and you can then factor that into your targeting to ensure it doesn’t affect the demand of your product too much.
The fourth step is figuring out when to run your ad. Usually, if you’re promoting something that has a specific timeline, for example, holiday sweaters, it’s best to run your ad a few weeks before the actual holidays in order to allow time for them to ship to their final destinations in time for the celebrations. If your timeline is on your own accord it’s important to ensure that it does not run through a period where most people avoid their phone like around the holidays or a period where people are not interested in purchasing your products or services. Often this can be hard to identify so you should see when people are most inclined to utilize their credit cards and this can fall usually on major spending holidays like Boxing Day or Black Friday Sales. By slipping in your products into a spending frenzy its’ most likely your work will be appreciated and sold.
The final step is figuring out your budget. I believe some of the most successful run times are over the course of 6 days and therefore spending a fraction of your budget will be worth it in the end as it will garner an immense amount of traction that will benefit not only the number of products and services sold but also gain a lot of authenticity through a stable ratio of followers and likes. Establishing your brand on social media as something with influence will ensure a bigger incline to support, follow, and purchase.
