Why Use Reddit For Your Business?
Written By Noyonika Sircar
Reddit is the untapped platform for your business. If you are looking for a non traditional platform to expand your business, Reddit has a treasure waiting for you. As much as social media has expanded the spectrum of business, Reddit has been underutilized in the way it combines all the marketing tools of social media and fosters the community, solely on engaging content. Originally, made for news publications for sharing serious information and sometimes, funny content.
How does Reddit work and why do you need it for your business?
Reddit is the 7th most visited page online. It is different in the way it works and churns a fluid public participation. The community will be the denominator of difference and they upvote or to downvote content. The most popular content floats as a thread on the top. When you have your own account, the front page is customised according to your choice of communities and content. The users initiate a discussion from here and can upvote or downvote.
Reddit is unique and has a niche approach to community creation. The platforms build a ‘front page’ and the information is released. In a typical Redditors language, it is an app that creates a forum for all forums to plunge in and keep the pulse of the internet. It is broken into subreddits which divulge the information to direct you to the direction board. Reddit essentially helps you to post comments or posts and contribute or even spin off the discussion. In this way, you can keep a track on ongoing discussions and also perpetuate meaningful conversations. Lastly, anonymity runs as the backbone of Reddit, so you also have to sign up for online snarks and sarcasm from redditors.
How to use Reddit for your business ?
1. Identify where your customers assemble
The Redditors run on subreddits. The organic buzz is the best way to thrive and Reddit gives you the chance to identify your target audience as they have already selected themselves in subreddit communities. This will also help you research and run a background check on your brand,your services sharply, before reaching out to the needs of your audience or launching something new.
2. Messages are the key
Your content is the core of your brand, hence the messages drafted have an ungodly afterlife. The information curated here must not only build a community, but also thrive trust and loyalty, which holds together the entire community. The key is to grab the attention with consequential information, because unlike other platforms of social media, Reddit is more than just self promotion.
3.Pool in some creativity
In the whimsical digital age, social media commentary falls under the rudimentary section. The memes, GIFs and the videos will gather subreddits. Community participation is one of the evergreen ways to effective community growth, management and sustainment. Here , you can also ask some honest questions, build brand awareness, consequently break the existing brand image by simultaneously creating another.
4.Promote offers
Here comes the point blank tool for marketing, promotion. Yes, Redditors are very cautious and vigilant of this space transcending to a brand marketing platform. However, carefully crafting the words will be your salvage. You can also gauge the marketing tools by testing them here on Reddit, by counting the upvotes and the downvotes, or by analyzing your comment thread.
Last few tips
- Please avoid spam content on Reddit. This is not like other traditional platforms, hence spam will drive you away from quality traffic.
- Prior knowledge about Reddit is a pre-requisite to run your Reddit
- Select your subreddits wisely
The marketing potential of Reddit is under construction, since other social media platforms hold the attention and crowd already. But this makes Reddit the ideal space for brands to strategize the content before a successful run in other platforms. The other platforms, like Instagram / Youtube / Twitter will occupy a broader social media spectrum, however, Reddit resets the bar of public activity. Here, your audience will consistently be in touch with your brand, your services. Reddit can make or break the audience with its potential,which is why Reddit gives you the perfect time to see what is left unseen. BMG recommends you Reddit, so don’t hesitate to reach out to us if you are still unsure.
