How To Use Twitter For Growth

Written by Trinity Duong

With social media becoming the main target source for consumers brands need to hop on every aspect in order to make an impact. Social media usage is at an all-time high with a rate of users that increases every single day. Many brands and businesses spend a lot of time targeting social media applications such as Instagram or TikTok hoping to go viral off the specific and new algorithms however they overlook an app that is incredibly important to their growth. If used correctly, Twitter can skyrocket your business, your traffic, and your sales. Often times though, businesses spend a significant amount of energy without seeing the results they wanted. Their followers remain the same number and their audience stays untargeted, but this doesn’t mean Twitter doesn’t work. When you turn to focused action, the algorithm will work in your favor. 

There are plenty of obvious trends on Twitter you can follow in order to get the right clicks but these are tricks that everyone is using in order to grow their business. If you continue to utilize the same standard that others are using such as Twitter Cards or Twitter Lists your account can remain still for quite a bit. However, by utilizing applications and websites outside of Twitter your numbers and sales can soar if used correctly

So how can we achieve these growth patterns?

1) Researching Metrics

Researching metrics for anything involving numbers is super important. What that can look like is the follower to following ratio, or especially hashtag usage. Metrics can give you information on how many times a hashtag has been used, how many times something has been retweeted or was viewed, how many tweets contained links and images. Ritetag is a really important factor in finding your metrics as well. You can search over eleven million hashtags to see what their metrics are and you can pick and choose the ones that will give you the best exposure for a target audience. Keeping your tweets relevant through this process is a really important way to level up your audience in the least time-consuming manner. 

You can also keep track of your metrics by setting up a UTM tracking service. By adding additional information to links you share you can track where and when people clicked on them as well as what actions were taken after viewing your content. You can set up UTM tracking by using Google Campaign URL Builder.

2) Knowing Different Audiences

While it’s great to understand your own audience keeping up to date on your competitor’s audiences is an extremely structured and coherent way to grow. Using them as examples will bring in more ideas on how to market yourself on Twitter. You can use a multitude of websites to help research but one of the best is Twitonomy. By typing in a brand or person’s handle you can receive a detailed analysis of the metrics on their profile. This will help you investigate the content that attracts a similar audience as well as broadens your scope for new connections. Similar fields breed similar audiences with certain subcategories that you can focus on expanding towards. 

Interacting with influencers is also a huge part of your audience. By staying in the loop of up and coming Twitter users you can use it to expand your platform. Audiense is a website that can filter out the process of finding the right influencers to contact. By signing up for it you are one click away by using “Discover New Twitter Users”. You can also input keywords related to your industry to find the best matches and direct message or tweet them.

Whether you are just starting out or are a veteran user everyone can appreciate a little growth in their work. By using these tips be sure to see an influx of positive change within not only your Twitter account but also your business ventures.

Check out our other articles using various platforms for growth increase. https://brandsmediagroup.com/blog/why-use-reddit-for-your-business