Growing your Brand on Pinterest
Written by Trinity Duong
The rise of Pinterest has grown immensely since it’s debut in online society in 2010. Now nearly 11 years later it has garnered over 335 million users that can enhance the traction to any website on the internet. Pinterest is an image sharing and social media service that enables the discovery and ability to save and share curated information using images, videos, and GIFs. With links provided with the images curated for users, Pinterest has become one of the easiest tools to use to make known any person, brand, or company. When utilizing their algorithm correctly it’s easy to heighten the awareness of products and services outside of the application and website itself. In terms of demographics, Pinterest has a large female appeal and their data can easily identify the patterns of activity that attract people of all walks of life.
As it does rate as the 10th most relevant brand in the United States it is said to have attracted such a large audience due to its relevance through many celebrities as well as its creative edge and inspirational catalog of work. Its large network allows for virality and traffic to your images to blow up overnight.
Due to its reliance on visual engagement, figuring out the application can come very seamlessly for new users. Pinterest’s relevancy brings in a wonderful community of users eager to share their boards of categories ranging from outfits they want to recreate to recipes they want to try out for their loved ones. This application also has the highest percentage of finding or shopping for products towering over Instagram and Facebook with more than 30%.
So why is it so relevant for you?
Advertisement on Pinterest can reach more than 169 million people due to their reach going up by 12% in 2019 that will continue to grow in the years onward. The creators have also added even more countries to its ad targeting portfolio that has doubled its active advertisers with ad revenue growing up to 100% since 2019.
Pinterest has become the hub for anyone trying to grow their small brand and this includes growth as a creator as well. Its viral algorithm produces more and more drive sales surrounding visual content. By including links to blogs about the content you have published you can promote your work and guide traffic towards your profile or website. Reach is a huge contender for why so many advertisers use Pinterest
SEO keywords have also introduced a new wave through the easy access to categorizing just about anything. Its layers of genres and subgenres with specificity is a huge reason why there are so many users and why it’s so much more addictive than Google Images.
While the majority of users are on the application to curate boards the broad audience gives the upper hand to anyone trying to advertise themselves or their brand. The ratio between the public users and brand advertisers will curate grander traction and maintain success in receiving recognition for your work.
Pinterest is the new super tool in growing your brand and you can even keep track of your statistics by creating a business profile that notifies you of the fluctuation in link clicks, saves, impressions, and monthly viewers. Be sure to hop on this application if you are looking for a wider audience and network of people to reach.
Brand’s Media Group has also gone live on Pinterest with their photos and professional tips for growing your business and your community through connecting with the right people. Be sure to check it out on here.
