3 LinkedIn Post Ideas For Your Brand

Written by Alanna Moore

Every platform has its niche. LinkedIn is a place for business owners, entrepreneurs, and everyday workers looking to connect with people in their city and worldwide, which is why posting on LinkedIn is crucial to help expand your business. So, we came up with some ideas for LinkedIn posts you can do on your brand’s page if you don’t know where to start. And of course, don’t forget to add attention-grabbing visuals and include relevant hashtags to help your posts get noticed!

Tell Your Story

Every brand has a story of how it came to be, the hardships that came with starting it, and the lessons learned along the way. And, LinkedIn is the perfect place to share your brand’s story! This platform is filled with entrepreneurs looking to expand their network and get to know other people in their field, so the “how it all began” story is exactly what people are looking to find. To keep the conversation going, you can also ask other business owners to share their stories in the comments — a great way to network.

Ask For Opinions

Whenever something blows up in the news, this is a perfect opportunity to ask your LinkedIn audience how they’re feeling about said subject and share your brand’s views and values in regard to what’s happening. Writing a post about a hot topic is also a great way to get noticed by accounts that aren’t already following you. Whether it be about a celebrity, worldwide news, current trends in your industry, or an upcoming event that’s being talked about, people always love to share their opinions. So, let your page be a place for them to do so!

Introduce A Team Member

It doesn’t matter if you have a team of three or 300 people, it’s always nice to help your audience get to know the people who are involved in the success of your business. At Brand’s Media Group, we always love to introduce new team members on LinkedIn when they start. The post can be short, sharing some fun facts about the team member and a quote from them about why they’re excited to start working for the company, or a longer post in the form of a questionnaire of questions your teammate responded to. These posts don’t need to solely be for new team members either, you can highlight employees who have been at the company for any amount of time. This is a great way to show employee appreciation!

If you have any other unique ideas for LinkedIn posts, we’d love to hear them in the comments below!