Tru Energy is a skincare brand focused on energy-enhanced skincare systems, facial treatments, and beauty tools designed around a holistic approach to skincare. Over the course of our 6 month contract, our strategy focused on refreshing the visual direction through clean, modern branded imagery that celebrated real skin, paired with relatable UGC and lifestyle content to bring a more human element to the brand.

Through this approach, we reached 41,803 accounts and generated 69,773 impressions. We also worked toward shifting the account’s audience composition by increasing the share of followers based in the United States. The result was a social presence that felt more current, cohesive, and accessible, while continuing to communicate the innovation at the heart of Tru Energy.