Over the course of our year-long partnership with Bâton Rouge, we built on the restaurant group’s longstanding recognition by creating content around moments that naturally bring people together. 

Seasonal shoots gave new menus and limited-time dishes their moment, while cultural and sporting events helped position Bâton Rouge as a go-to destination for celebrations, date nights, and shared experiences. 

This approach generated more than 3.9 million impressions, increased quarterly reach by 54%, and drove more than 1,600 website taps, helping an established brand stay relevant while consistently introducing it to new audiences. Strategic content and boosted campaigns, including high-performing collaborations and seasonal activations, further expanded visibility and engagement across Bâton Rouge’s target audience. Our partnership remains ongoing, allowing us to continue building on this momentum and finding new opportunities to connect the brand with consumers.