We partnered with Moon Pilates Club to complete a full rebrand, developing a cohesive visual identity that reflects the studio’s elevated and modern approach to movement and wellness.

The new identity included a refined logo suite, custom typography and a warm, sophisticated colour palette featuring deep burgundy, dusty blue, soft terracotta, earthy beige and off-white. Inspired by the connection between mind and body, every element was designed to feel elegant, minimal and holistic.

To bring the rebrand to life, we also coordinated and creatively directed a campaign photoshoot featuring strong contrast, direct flash and intentional movement. The brand’s signature colours were incorporated throughout the creative direction, ensuring the photography felt bold and editorial while remaining completely cohesive with Moon’s new identity.