For Maison Margan, a luxury scenting and homeware boutique located in the heart of Vieux-Montréal, our strategy was about translating a sensory brand through soft lifestyle imagery and intimate product moments.

Over a year and a half, our social media strategy transformed Maison Margan’s digital presence, growing their Instagram following by 708%, from 855 to 6,909 followers, while reaching 648,127 accounts and generating 1.82 million impressions. Through the strategic use of tailored content, 79% of total reach came from non-followers, consistently introducing the brand to new audiences. Our content also generated 49,957 profile visits, 4,198 product and website taps, and 17,011 engagements.