Between 2021 and 2023, our influencer marketing strategy helped idyl scale their reach quarter over quarter — growing from 50,000 unique users reached in Q1 to 300,000 by Q2, with total reach increasing by 15% every quarter that followed. Strategic creator partnerships, including connecting the brand with @weworewhat and @helenowen, drove a 73% increase in sales, while a series of monthly giveaways generated over 1.3M impressions, building a loyal, highly engaged community around the brand.