What is BeReal?

Written by Trinity Duong

With “casual” Instagram feeds coming to the forefront of modern aesthetics, authenticity and organic posting is becoming the new fad. Watching this trend, Alexis Barreyat, creator and founder of the BeReal application, established the premise of his app on this very concept. 

BeReal describes itself as not another social network while ironically placing #3 on the app store for social networking. It is a simple photo-sharing app that allows you to share a photo once a day of your real life. Every day at a different time, everyone will receive a notification to capture a photo within two minutes that the notification is sent out. You can capture images while also seeing your friends that will help you discover what everyone is up to at that very moment.

There are 8 features of this app that make it unique and ahead of its time. 

1) The special BeReal camera is designed to simultaneously take a selfie and a frontal photo, capturing both perspectives.

2) By sharing your BeReal you will be able to connect with the community you’ve intentionally formed, but you can also publish it publicly and discover what other people are doing around you.

3) Some days, there will be BeReal challenges that are always unique. These challenges elevate the app to not only be a social networking site but also a fun game. 

4) You will be able to comment on your friend’s BeReals and chat with all your friends. It is a platform that harvests genuine conversation based on current moments.

5) “RealMojis” is a concept they unveiled and it allows you to react to your friend's BeReal by using your own face. By opening your front camera you will be able to show your own emoji imitations.

6) On BeReal they also give you a map. This is shared only with the community you’ve chosen to connect with for privacy reasons. This map allows you to see where around the world your friends have posted BeReals from. 

7) BeReal also allows you to access memories. Much like Instagram archives, you will be able to look back on the memories you posted.

8) Widgetmojis is also something they introduced, which allows the connection to the iPhone lock screen to be made in order to see your friend's RealMojis when they are sent. 

9) You will also be able to use your RealMojis as stickers in your iMessage chats. 

BeReal is here to make sure that your time on their platform is not wasted. That it is pure, genuine interaction based on real-life, not filters. This app will challenge your creativity and allow you to show your friends who you really are. Check it out today! If you are interested in reading more under the radar social media’s check out “Low-Profile Social Media Applications”.

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