Social Media VS Digital Media Marketing
Written by Trinity Duong
As the world begins to digitize through the evolution and involvement of technology many brands and companies will overlook distinguishing between digital marketing and social media marketing. It is a common belief that simply using a multitude of social media platforms is the same as digital marketing however there is a lot more that goes into it and therefore these details are some of the most important for the success of your branding.
Digital marketing can be defined as utilizing all types of marketing activities that can be digitized, therefore online as well as offline. By promoting their services and products you are able to branch out worldwide and connect with potential customers through technological communication. Social media marketing is just a smaller channel of digital media marketing that involves marketing on social media platforms such as Facebook, Instagram, etc.
Digital marketing implements a variety of customized digital media marketing channels in order to achieve the goals of growing the product and services in order for growth within their sales and profits. It also creates more brand awareness and can begin and continue to build a strong relationship with a target audience while keeping its value.
When it comes to your marketing campaign it can be easy to just use mass used channels such as social media but digital marketing can customize a strategy that fits your business, viewers, and budget.
When it comes to social media marketing it is only a little aspect of the bigger picture. This typically relies on the engagement you receive from your followers. A successful method in using this channel is through seeking industry influencers as well as posting new content that fits the specific application.
Some digital marketing tools to take you beyond social media are:
Email marketing
Paid social media marketing
Website analytics
SEO keywords
Customer service tools
Content creation and curation
Social media is incredibly important in your digital marketing but it’s important to see it as a microcosm. Digital marketing uses both online and offline digital means to reach its audience and social media marketing has offline boundaries that restrict and limit its potential. Digital media uses channels such as television advertisements, text messages, email sign-ups, and mobile advertisements whereas social media marketing is based on your content creation for different media. Social media campaigns depend heavily on content strategy, therefore relying on how active you are on your different accounts.
It is massively important to utilize your social media as it connects you directly to your consumers but it mustn't be your only form of marketing. If you’re interested in ways to market through social media better you can read “Tips To Help Improve Your Instagram Presence” and if you are interested more in digital media marketing leave a comment!
