Social Media and SEO: What Every Business Needs to Know
Written by Alanna Moore
Combining social media and search engine optimization (SEO) is now a key tool for any business looking to build a strong online presence and reach its target audience. Understanding how social media and SEO work together is so important for any business trying to grow their company. Here are some of the key elements of SEO that every business needs to know.
Look Up Key Terms and Trends
For powerful social media and SEO strategies, it’s important to stay current on the key terms and trends in your field. Find out what words and phrases your target market is looking up and use these key phrases in your website content, social media posts, and anywhere else you can think of. This lets your content stay relevant if you regularly include key terms in your social media and SEO.
Quality Content Matters
Good, informative content matters for both social media and SEO — it can improve company visibility, help you gain more followers, and improve website traffic with engaging and shareable social media content.
Check Out Reviews
Monitoring online reviews is essential for the success of your business when it comes to your social media and SEO. “Do some research using reviews of your product/service - customers will use key terms about the feature they’re looking for! like if I’m selling wallets, and I see many reviews about how perfect they are for travel, in my SEO I would use travel/purse friendly/lightweight wallet,” Brand’s Media Group’s Social Media Coordinator Ashley Merveille-Lovinsky explains. Online reviews can tell you a lot about what your target audience is searching for.
Pay Attention To Your Language
“It’s not only hashtags now that work as a discovery tool but the language in the caption specifically can be boosted and work as an SEO device. Think clearly of your message and of the specific keywords you’d like your ideal target audience to read,” Sharon Brand, the founder of BMG, reminds us. Your audience's perception of your brand will be highly influenced by the language and tone you use. Make sure that the language you use reflects the ideals of your brand and your intended audience.
It’s clear that SEO is crucial to the growth of any business in today’s world. Any business that wants to succeed in the social media realm has to understand the value of SEO and use it whenever possible!
