Q4 Strategy and Social Media Tips
Written by Sharon Brand
The social media updates you’ll read today are too different from the ones that came out just last month! Technology is changing so fast, new iPhone IOS are making trends come out on Instagram and TikTok too quickly and new music coming out also means new trends are out left and right. So where do you start? How do you take all of the information you want to share with your community and give it value?
Let me introduce you to someone I love: Content Pillars.
When working on your social media strategy, you’re going to want to clarify 2 important things: who is your audience and what are their pain points?
Do they want to get your product because they love aesthetics?
Do they want to get your product because they need this right now right there?
Do they want to get your product because it will remind them of a beautiful childhood memory?
Once these pain points are pinned down, you can finally write down your content pillars for your content. If you’re still reading this, and you wanted to hear step-by-step tutorials or tips, you’ll have to come back at some point, but you won’t be reading any of that today. To get social media tips and to understand how your content can have a direct effect on your customers, you need to go through these strategic steps.
We’ve been working with so many brands. Over 50 of them, to be exact. (YAY) And with each, we will go into details on who.are.their.audience. Simple as that.
Anyways, back to content pillars. Here are some I particularly love (doesn’t mean it would work for you, but they are basic ones)
Educational Content: this is for the audience who likes numbers, stats, and data, it’s important for them and they see you as a credible source because you can educate them on the product.
Community-Focused (MY FAVORITE ONE since we are all about community here at BMG): community is everything. without it, your brand could not survive. This means, gifting as many products as possible to your network and followers, building giveaways, and thinking of how you could bring in your community. We’ve seen so many more trips and events around communities for brands this year. That’s because having only influencers’ events is out. Who wants to feel excluded when they are customers themselves?
Other Tips:
Sound and music are huge. Luckily, my fiancé works in music, so I get the little secrets of finding trending audios before they’re even out.
A good story. It’s not enough to post your product on a white background. It needs to tell a story. What are you trying to tell? How is it genuine to your community? Be real and be yourself.
If you feel like you can’t do this alone, I don’t blame you. There is so much to think about. Fill out this form and we will send you an email back to schedule a first call. Can’t wait to chat with you all.
As a brand owner, what is the hardest thing you find on social media? Let me know in the comment wall below.
