Pantone’s Color of the Year 2024: Mocha Mousse – A Blend of Sophistication and Comfort
Written by Sharon Brand
Each year, Pantone’s Color of the Year sparks new creative directions for industries worldwide. This year, Mocha Mousse, a warm, sophisticated brown with comforting depth, is stealing the spotlight.
At Brand's Media Group, we’re already seeing how this earthy neutral is influencing brands, with prime examples like Rhode’s new cinnamon-flavored peptide lip treatment packaging leading the way.
As a social media agency passionate about helping brands stay ahead of trends, we’re breaking down how Mocha Mousse is revolutionizing branding, why it resonates with audiences, and how your business can use it to create a lasting impression.
Mocha Mousse strikes the perfect balance between modern sophistication and approachable warmth. It’s more than just a color—it’s a mood, a vibe, and a storytelling tool.
Brands like Aēsop and Everlane often lean into muted earth tones like Mocha Mousse to communicate their commitment to sustainability and ethical practices. Mocha Mousse gives products a premium feel while still evoking trust and dependability.
In the wellness space, brands like Four Seasons and Equinox use earthy tones in their digital and physical branding to create a sense of calm and sophistication. Mocha Mousse is the perfect shade to extend this trend, making luxury feel accessible and relatable.
Why Your Brand Should Embrace Mocha Mousse
1. Versatility Across Platforms
Mocha Mousse looks incredible everywhere—social feeds, websites, packaging, and even email campaigns. Its neutral yet rich tone pairs beautifully with bolder colors like teal, blush, or gold, offering endless flexibility. It is the quiet luxury we’ve all been craving
2. Emotional Connection
This warm shade creates a sense of comfort and nostalgia, tapping into consumers' emotions—a key driver of engagement and loyalty.
What we think of it
We are totally obsessed and so is our community— we received tons of messages on Instagram when we posted about & it all makes sense.
This soft brown gives a sense of comfort that audiences and communities are seeking. If you want to see Mocha Mousse in your next branding, social media icons & more, let’s collaborate to make your brand the next Rhode-style success story.
What do you think of the Color of the Year?
