Prospection Tips for Social Media Managers
Written by Trinity Duong
Social prospecting is defined as the process of leveraging social networking platforms such as social media applications owned by Meta or Google, to identify, research, and engage with potential new customers. It is a rather tedious task but the benefits will take your work to the next level.
Prospecting can help drive higher quality leads by leveraging your brand visibility by showcasing your content to followers and users of your chosen application. It will also boost your web traffic as people interested in your goods or services will find out more information through visiting your website. You will then be able to define who your ideal customers are through discovering different buyer personas that you did not include in your original audience and this will then help you gather data about your prospects to help create a more thorough prospection plan.
Some of the most important social media sites you should be used as a marketing or social media manager are LinkedIn, Facebook, Twitter, Instagram, and your own website.
When it comes to LinkeIn you are able to join all different types of communities and groups in order to connect with contacts who come across your business. People who are interested in the same things as you will engage with your content driving more potential clicks on your website. By liking your content they will also be sharing those interactions with the members they are connected to. Connections will always create more connections and LinkedIn can make your prospecting quicker and more profitable.
For Facebook, it’s important to keep your business profile up to date to provide potential customers with the newest information about what you want to provide. By delivering high-value content consistently you are showing a constant rhythm to your brand and delivering a more authentic understanding of what is your value. It will drive more interest which in turn generates more traffic and reach.
On Twitter, it is all about the right keywords and hashtags. Anything and everything that relates to your industry or surrounding industries will help customers identify the products and services you sell. By using hashtags on a daily basis you will be able to find the rights threads to partake in and the current conversations that have to do with your brand. By seeking out your competitors you will see how they market themselves and who they have as followers. This can help you garner an understanding of how to market your product in a way that gets people from another arty invested in what makes your brand special.
Instagram ads are a must. If you create the right target audience using tools like age, location, and interests you will reach a wide, targeted audience that will help promote your brand. Although there is a price the return will reward you.
Finally, using your own blog to promote your work will garner traffic that causes a ripple effect. Your website will see more drive and reach when you are using keywords and writing about topics that interest a big pool of people. By ensuring that your blog is easy to read and that you are using appealing images, your website will see many new clicks.
If you want to read more about social media prospecting we suggest your read our article “Prospection Tips To Overcome Challenges In Entrepreneurship”.
