PFW 2023: Social Media Trends to Follow
Written by Alanna Moore
It’s that time of year again: Paris Fashion Week! And if you, unfortunately, can’t make your way to Paris during this time, you can always keep track of what’s happening on social media. To help you do so, we at Brand’s Media Group came up with four social media trends to follow during PFW 2023.
Keep An Eye On TikTok
Fashion companies are not exempt from the social media worldwide dominance of TikTok. Expect more TikTok content from fashion companies during Paris Fashion Week 2023. TikTok is a perfect medium to connect with a younger audience, so one can expect to find behind-the-scenes looks at the new collections and short videos showcasing the hottest trends.
Live Streaming
It's getting more and more common in the fashion business to use live streaming to interact with a larger audience. So, you can expect to see more fashion companies live broadcast their shows on social media during Paris Fashion Week 2023. This makes it possible for people worldwide to experience the most recent collections as they emerge, and it's a fantastic way to increase social media engagement.
Follow Influencers
Fashion companies can use influencer marketing effectively, which is more crucial than ever. During Paris Fashion Week 2023, look for fashion companies to collaborate with influencers to expand their social media presence and reach new audiences. Fashion companies can increase engagement on social media and produce buzz about their latest collections by working with the right influencer.
Sustainability
Fashion companies have noticed that consumers are placing more and more value on sustainability. Expect to see more fashion companies highlighting their sustainable practices on social media during Paris Fashion Week 2023. Fashion companies are actively trying to be more sustainable, from using eco-friendly materials to cutting waste, and they're communicating that message on social media.
Without a doubt, Paris Fashion Week 2023 will undoubtedly be an exciting occasion for the fashion world and its fans, and social media is going to play a huge role in it.
Which brands are you most excited to see their new collections during PFW 2023? Let us know in the comments below!
