3 Easy Ways to Utilize Twitter for Your Business' Growth
Written by Alanna Moore
With approximately 450 million active users, Twitter is one of the most used social media apps out there. For that exact reason, it works as a great marketing tool for any business owner, as long as it’s used correctly. Wondering how you can use Twitter to help grow your business? Here are some pointers if you're new to Twitter or simply want to tweak your approach:
Use Twitter to add a personal touch
Businesses can communicate with clients on Twitter, where they will appreciate the personal touch. You can provide information, respond to inquiries, and learn what customers want. Feedback on your goods or services is available. You can receive opinions about your brand. Most importantly, you'll develop connections with clients that will make them devoted brand evangelists (or advocates).
To reach a larger audience, use hashtags
Twitter is the social media platform where hashtags rule. You can join conversations about subjects that are pertinent to your business by using hashtags, which are clickable links that help you reach a larger audience. Use the hashtag #sneakers, for instance, if you've got a sneaker business, so that individuals searching for that term can find your tweets.
Additionally, hashtags can be used in conjunction with other keywords, like: "#sneakers and #nike."
But, overusing hashtags might come off as desperate or spammy, and nobody wants followers like that anyhow! You don't need elaborate ones, just simple ones you know people will search, so limit yourself to one or two per tweet. Mke sure they relate to what you're talking about so that others can discover them easily.
Post frequently — but not too much
Twitter is a social networking site where you can submit brief, 280-character updates on any topic you like. It's an ideal way for companies to interact with their customers, but if you're not used to it, it can be challenging to master.
Thoughts like "more engagement" or "more followers" may come to mind when considering frequency of posting, this isn't necessarily the case. If your posts are too close together, they could get lost in the noise and turn consumers off since they feel like your company is spamming them (which could lead to people unfollowing your business). On the other hand, if you post too little, your followers won't be aware of any developments regarding your business.
The best solution to this issue is to simply post less frequently but make sure each of your tweets has solid value. Give people who do follow along useful information so they'll keep checking in to see what's happening at your business.
As you can see, Twitter can be a useful marketing tool for connecting with clients and maintaining those connections, but it's crucial to remember that you shouldn't rely solely on it. For best results, you should use LinkedIn, Instagram, Facebook, and TikTok as well — or have a social media agency, like Brand’s Media Group, help you with such!
How do you use Twitter for your business? Let us know in the comments below!
