During Paris Fashion Week, we provided social media consultation for Who's Next, with a focus on making the most of the fast paced, real time nature of one of fashion's key trade shows. Our recommendations looked at how to capture the energy on the ground, highlight participating brands and key moments, and turn what was happening at the show into content people wanted to follow online. The goal was to give their team a clearer, more strategic approach to social before, during, and after the event.