Aura Studio Thermal is a fitness studio specializing in Reformer, Pilates, yoga, barre, and a thermal experience. Leading up to the official July launch, our strategy focused on building awareness and anticipation, introducing the Aura experience, and growing an engaged local audience, with 500+ people signed up ahead of launch.

In Q2 ahead of their launch, the account grew by 36.5%, reaching 44,629 accounts and generating nearly 500k impressions, while profile visits increased by 75% and website taps by 40% compared to the previous quarter. As Aura officially launched in July, momentum continued, with the account reaching 55,468 accounts, generating 436,899 impressions, and driving 10,561 profile visits and 2,059 website taps in that single month. With the studio now officially open, the focus is continuing to build on that launch momentum, grow the local audience, and turn awareness into consistent bookings and long-term growth.