TikTok Trends Summer Rewind
Written by Alanna Moore
Inspiring TikTok trends kept users across the globe entertained all summer of 2023. Since we at Brand’s Media Group love keeping up with summer trends, we figured we’d share the top five trends that our feeds saw this season.
Barbie World Takeover
The Barbie movie was released on July 21, 2023, and TikTok was eager to join the trend. Users unleashed their inner Barbie with pink transformations, reenactments, and dance-offs, while Nicki Minaj and Ice Spice’s Version of Aqua’s "Barbie World" became the song. No matter our age, there's always room for a little bit of magic and make-believe, as this trend served as a reminder.
Travel Experiences and Tips
Travel lovers who created material for us gave us an insight into their global adventures. But TikTok's travel trend wasn't just about lovely views; it also provided sage advice for adventurous travellers. The site turned into a passport to unlimited inspiration, from packing tips to must-see locations.
ASMR Videos
Our senses have been awakened by ASMR videos this summer, which are filled with calming whispers and subtle sounds. These videos produced a mild tingle, offering a haven of peace in the midst of our hectic existence. While this was going on, visually captivating "oddly satisfying" clips pampered our eyes, providing a satisfying diversion from the everyday.
Summer Recap Videos
It’s August, so you know what time it is! Time for summer recap videos, of course. TikTokers are currently putting short videos of their excursions, transforming ephemeral moments into memorable experiences, from sunny beach days to impromptu road trips.
A Day in the Life
TikTok also was full of "day in the life" videos that let us peek behind the scenes. These insights humanized the digital world by revealing the habits of both team members and business owners. Creators forged stronger bonds with their viewers by showing the intricate details of their daily lives.
These summer TikTok trends leave a lasting impression on our memories as summer comes to an end. They serve as a reminder of the platform's capacity to inspire delight, strengthen bonds, and reveal fresh forms of creativity. And now, we already can’t wait for fall TikTok trends!
What was your favourite trend this season? Let us know in the comments below!
