Creating a Social Media Content Calendar: Tips and Tricks

Written by Alanna Moore

Social media is here to stay and that means for businesses to flourish, they must create a consistent online presence. And our number one rule at Brand’s Media Group is making sure we have a beautiful, detailed content calendar for our own content and all of our clients. So we’re sharing six tips and tricks to help you create a quality social media content calendar for your business!

Clarify Your Goals

Establish your social media objectives first. Ask yourself: what exactly do you want to achieve with your content? Knowing your goals will make it easier for you to produce content that supports the entire marketing plan for your company.

Know Your Audience

Creating pertinent content requires an understanding of your target audience. To generate content that appeals to your audience, research their demographics, interests, and behaviours.

Use the Right Tools

You can create and manage your social media content calendar with the help of a variety of tools. Our favourite app for such is Later, but there are all kinds of others online you can also test out! To speed up your content planning process, these apps offer capabilities for scheduling, analytics, and collaboration.

Create a Monthly Theme

Themes help you keep up with trends, international holidays, and current events!

Create a Posting Schedule

Work out the best posting intervals for every social media platform. While consistency is essential, you also don’t want to oversaturate your audience with too much content.

Mix Up Your Content

Incorporate a range of content types into your social media feed to keep it interesting and dynamic, including photographs, videos, infographics, and blog entries.

All in all, if you want to increase your social media presence, you must first create a social media content calendar. Watch as your brand's online visibility skyrocket as you get started creating your social media content calendar!