Clock into the Watch Industry: Introducing Benati Watches

Written by Alanna Moore

Welcome to the world of Benati Watches, where time meets creativity and affordability! This innovative brand that Brand’s Media Group is so grateful to work with is all about empowering the new generation of watch enthusiasts to become their own designers, crafting personalized timepieces that reflect their unique style. You can get to know the company a little better in our interview with them below!

What inspired the creation of Benati Watches?

There are 3 key factors that led to the creation of Benati: The desire to change the look of the watch you wear without spending thousands of $, Introducing the world of horology to the new generation, helping address the luxury watch aggressive robberies issue ongoing.

How do you differ from other watch companies?

Benati Watches stands out among other watch companies, particularly as it is tailored to the younger generation. With a focus on customization, Benati allows individuals to become their own designers by offering interchangeable components for a personalized timepiece that reflects their unique style. The watches boast a fresh and contemporary aesthetic, featuring bold colours, sleek lines, and modern designs that keep wearers ahead of the fashion curve. Despite their stylish appeal, Benati watches are built to last, with meticulous craftsmanship and high-quality materials ensuring durability and reliability for everyday wear. Choosing a Benati watch means embracing self-expression, staying trendy, and enjoying a timepiece that combines customization, youthful flair, and quality craftsmanship.

What are your core company values?

Transparency, honesty, and simplicity.

How does Benati Watches incorporate sustainability into its product design?

As a small company, we are doing our best to be as sustainable as possible. All our components are from sustainable backgrounds and will always be vegan. From our boxes to straps we believe it is essential to create a cruelty-free company. Additionally, we are working in creating a small packaging that will take up the least space possible in order to be as light as possible went sent to clients.

We are doing all the efforts we can as a small company and will do our best to improve our score as we grow!

Tell us how 3 co-founders work together. What’s the energy like? Being a 3-men team is an amazing learning experience for all of us. We all have very different personalities, and we demand to challenge most of our ideas. Nathan is more specialized in the entrepreneurial side of things. He thinks long-term for the good of Benati. Arthur is focused on the present. His knowledge of the watch industry gives Benati an advantage to fight other companies with the same price segment. Alex is specialized in Finance. He is making sure that we are on the right track of growth!

What advice would you give to someone looking to start their own business?

Don't overthink everything. It's important to make informed decisions but once you have 70% of the data/information you wish you had, go for it. Try to do things in the leanest way possible to minimize losses but confirm interest from the targeted audience. But most importantly, have fun with it!

What does the future of Benati Watches look like?

On the product side, a lot more choices, designs, styles and maybe even some craziness. On the business side, we can't communicate that yet, but it's looking bright!

How has working with a social media agency helped your company?

We searched for a long time for the right social media agency. We were glad to discover Brand’s Media Group and their amazing team. We all know the importance social media brings to the table and we thought it fit to deploy our resources early in a social media presence that suits Benati!