4 Social Media Trends To Look Out For In 2023

Written by Alanna Moore

Happy 2023! With a new year comes even more social media trends to keep an eye out for. Although it can be tricky to try to predict with certainty what the next popular trends will be, we at Brand’s Media Group came up with a few we think will be a big hit this year.

Video Content Will Continue to Reign Supreme

The ultimate powerhouse is video. If you haven't already, the moment has come for you to ride the video content bandwagon. In recent years, video has dominated social media — thinking of the takeover of Instagram Reels — and it doesn't seem to be slowing down. Expect to see even more video material on your page in 2023, including attention-grabbing advertisements, influencer stories, and live streaming.

Social Media to Become Your Personal Shopper

Social media is becoming increasingly shoppable. Instead of just looking at pictures, you can purchase the items you want. E-commerce services are being added to social media platforms more and more frequently, enabling you to buy things right from the app. Everything you need is right there at your fingertips; you no longer need to switch between programs or tabs.

The Rise in the Nano-Influencer

The popularity of "nano-influencers," or social media users with a smaller (10k followers or under) but devoted following, has grown recently. Because they typically have a high degree of connection with their followers and are seen as more real and relevant than bigger influencers, nano-influencers are appealing to brands. Not to mention, collaborating with nano-influencers might be less expensive for marketers than doing so with more well-known influencers. So, we can expect to see a rise in the number of nano-influencers during the upcoming years.

Focus On Important Issues

In 2023, we’re likely to continue to see a focus on sustainability and social issues. With concerns about the environment and social justice on just about everybody’s mind, it's possible that we could see social media platforms placing a greater emphasis on promoting sustainability and addressing social issues.

Which trends are you excited to see in 2023? Let us know in the comments below!