3 Summer Campaign Ideas For Your Brand

Written by Alanna Moore

Summer season is upon and this is the perfect time for your brand to add a dash of outdoor adventure and sustainability to your marketing ideas. With a new season should come fresh new ideas! Here are three interesting summer campaign ideas for your brand that we at Brand’s Media Group believe will make a big impression on your audience.

Summer Outdoor Challenges

Get your audience excited to enjoy the outdoors by presenting a series of Summer Outdoor Challenges. This can involve a series of photos or videos of exciting activities that inspire people to get outside, such as hiking a nearby path, canoeing a nearby river, or visiting a colourful garden. Then, create an interactive platform where people can share their adventure stories. You can also offer rewards, like a discount on your products, for people who share the content of their outdoor adventures to make them feel a sense of accomplishment.

Green Summer Getaway Giveaway

Give your audience the opportunity to take a sustainable summer vacation sustainable by hosting a Green Summer Getaway Giveaway. Create a prize package that includes accommodations, activities, and experiences that reflect sustainable travel principles by working with eco-friendly resorts, hotels, or vacation rentals. Using all your social media platforms, email campaigns and your website, you can promote the prize and invite users to participate by submitting their most treasured travel advice or unique personal experiences. This campaign will prove to your audience that you’re dedicated to both them and the environment.

Summer Staycation Series

If you don’t want to offer a trip, you can create a staycation campaign instead! Encourage your audience to enjoy a memorable summer without travelling far with a Summer Staycation Series. In this campaign, you can highlight local attractions, hidden gems, and cool experiences in your area to inspire people to explore without having to go far. Create a series of posts on Instagram that featured different staycation ideas, like outdoor movie nights, themed backyard parties, or DIY spa days. This makes for a perfect opportunity to collaborate with local businesses, artists, and influencers to offer exclusive discounts or special packages for your audience.

Summer is an ideal time to create unique campaigns to engage your audience by running advertisements that honour nature, getaways or staycations, and promote sustainability. Choose a summer campaign idea that aligns with your business’ values and get to it!

Do you have other fun summer campaign ideas? Share them in the comments below.