3 New Instagram Updates

Written by Alanna Moore

Calling all Instagram enthusiasts and business owners — this one’s for you. As we know all too well, it feels as though Instagram has a new update every few days and it can get difficult to stay up to date with all the changes. That’s where Brand’s Media Group comes in! We’re here to fill you in on three important Instagram updates that have been announced recently.

You Can Now Pay To Get Verified

The first important new Instagram feature you should be aware of is the Meta Verified function. Instagram recently added a paid verification system to make the process of getting your account verified a whole lot simpler. You can now register to have your account verified and benefit from the benefits that come with it for a fee. For companies and influencers looking to build credibility on the platform, this tool is fantastic. You'll stand a better chance of attracting followers and clients if your account is verified.

Introducing Instagram Broadcast Channels!

This new feature was announced in February 2023. By setting up Broadcast Channels, creators can share videos, voice notes, and polls. Put in simple terms, this new feature allows creators to build closer relationships with their network. It's a great method for interacting with your audience and creating a community. If you're a content creator looking to grow your audience, this feature is certainly worth testing out even though it's still in its early stages.

You Can Now Directly Manage Leads On The App

For businesses seeking to generate leads on Instagram, the new Lead Management feature is exactly what you’ve been searching for. Businesses can now handle their leads directly on the platform with the help of lead management, eliminating the need for external apps. All of your leads are accessible in one spot, and you can even order them by degree of interest. For any company seeking to expand its Instagram customer base, this new feature is a must.

All in all, these three new updates demonstrate how Instagram is continuously developing and meeting user needs — and we won’t see that stopping anytime soon.

Do you have any Instagram updates you’re obsessing over? Let us know in the comments below!